Elaine Shyu
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In‑product visuals sparking discovery through inspired campaigns.
Client
Pinterest
Year
2022 - 2024
Deliverables
Campaigns
Digital
Role
In-Product Marketing Designer via Magnit, Pinner Engagement & House of Creatives: Delivered in-product and brand visuals for Teens Safety launch, global/seasonal, and brand campaigns, enhancing teen user trust and feature adoption amid Pinterest's Gen Z growth by aligning market insights with inspirational branding via cross-team collaboration.
Key Impacts
Supported safety for Gen Z (42-50%+ of MAUs)
Boosted engagement via visuals
Scaled campaigns across 570M+ users [Sprout Social]
Live Campaign: See Pinterest Teens Safety
See all works
Luxury retail campaigns + digital designs.
Furniture retail marketing + ecommerce design.
Daily deal campaigns across kids + fashion.
